Guest Artists

Barisic, Mario
Ul. Petra Svacica 23
22320 Drnis
Croatia
Mario's Site
dalmacia@gmail.com

Eltringham, Matt
697 State Road
West Grove, PA 19390

England, Andy
8240 Edwards Ave
Leeds, AL 35094

Griffin, Jim
5608 Gin Rd
Marion, TX 78124.

Fogle, Rod
609 Ernie Lu Avenue
Anderson IN, 46013

Garner, Jeff
1900 E. Green Ave.
Silver Springs, NV. 89429

Gradinarski, Marian
Marian@myspace
defectnoises@web.de

Harrington, Dee
2405 willakenzie rd. #2
eugene or. 97401
Phone: 503-302-5133

Huldt, John
626-274-4020
www.JohnHuldt.com
www.myspace.com/JohnHuldt

Jacob, David
2906 Green Street
Racine, WI 53402

Kalenda, Art
125 greymont ave.
west seneca, ny 14224

Kramer, Josh
Cell: 415-314-9354

Lynch, Richard
1845 Whitcomb CT NW
Salem, OR 97304.

Nardull, Joe (confirm this)
6 Norcross Avenue
Bethpage, NY 11714

Zamora, Angel
www.angel-zamora.com/
az4info@yahoo.com

Tom Hess Business Model
There are two principles working synergistically here to create something awesome:

1) The Funnel Principle...
Levels of outreach and connection... illustrated below.
2) Leveraging time...
I.e. Do as much as you can to teach students in a passive way -- using duplicatable products ... and charge more when students have actual contact with you.

Teach all your lessons – except for the 90 Day Crash Course… in audio format---for two reasons.. audio is much easier to edit… and they will never be pirated onto youtube… Be sure explain why you use the audio format to perspective students.

The Funnel...
Level 1: The Crowd---
Free Stuff (videos/articles/products)

Write an article/do a video about what a Person Guitar Trainer is… compared with a physical trainer.

Level 2: The Congregation (No Access)
Products (affordable/duplicatable)

Create a “Guitar Lesson Products” page…

90 Day Rock Guitar Crash Course... 12 weeks $50
The One Hour Workout
Guitar Jams Method Book Lessons
25 Killer Legato Rock Licks
10 Essential Picking Techniques
How to improvise
10 Mental Disciplines that will catapult your guitar playing to the next level---again and again and again.

Do a program on various Pastor Brad songs…learn the chords… the licks…anylize the solos—keys, why each lick was chosen (practical theory)… anylize the arrangement of the song… give them “jam tracks of each song…” one with the entire song… one without the rhythm guitar… and one without the lead guitar… so that people can practice with them. CREATE VIDEOS performing these songs---with a little commercial for the lesson at the end of it.

Level 3: The Committed (Access)
THE ROCK GUITAR GYM
Offer INFORMATION BASED audio lessons--Students receive the “info file- mp3 and pdf” via email… Then you offer “gym hours”… a time for them to come and practice the material with your support and guidance… they don’t have to come… but they are paying for it… so If you were them… you sure would come! Really emphasize the value of this by sharing the story Tom Hess does about the classical guitarist in call 2 part 33.

Offer the same above lesson packages WITHOUT the gym hours—at a reduced rate… I.e $60 per month with the gym hours… 40 per month without… and students can opt in our out anytime.

CURRENT Prioritized "To-do list"

CREATE LESSON PROGRAMS
Plan, Write, Record, Package, Infomercials with tag

PRODUCE/RELEASE BREAK OUT, SHREDOMATIC & SHRED ONE FOR ME!

MASTERING SERVICE
Infomercials "MASTERING MUSIC: HOW I DO IT"... "RECORDING MUSIC: HOW I DO IT", etc... with a tag at the end. In all of them--WRITING, RECORDING, MIXING and MASTERING use the analogy of a CAR: Designing it... Building it... Painting it... Detailing it!

Also--work the CAR ANALOGY into your MASTERING WEB PAGE.

LIVE PERFORMANCE
Work with Kelly... Business Cards... Networking... Email Tags... Sonic Bids...

ALBUM COMMERCIALS
A simple Intro from you... a medley of the tunes with simple printed slides over them... and a "tag" at the end. REALLY EMPHASIZE THE KEY WORDS: "Heavy Metal Pastor" ... "Christian" ... "Old School" ... and "Shred"

WEB PRESENCE
Get Noticed